The Michelin Guide has announced a brand-new distinction for hotels, the Michelin Key. As the hospitality landscape evolves, Universal continues to embrace innovation and uphold superior standards that drive our industry forward.

Our dedication lies in not only staying ahead of these new Michelin Key standards, but also in actively assisting our clients in learning and seamlessly implementing them into their operations.

“The MICHELIN Key is a clear, reliable indicator for travellers. Just as the MICHELIN Star highlights those restaurants that are at the top of their game, the MICHELIN Key recognises the most exceptional hotels throughout the world. It is also an acknowledgment of the teamwork of committed, enthusiastic hospitality professionals.” – Gwendal Poullennec, International Director of The Michelin Guide

Press Release